A digital marketing course typically begins with a structured onboarding process that helps learners understand the learning path, tools, and expectations. This module provides clarity on how the program works and prepares learners for a practical and technology-enabled journey. By the end of this module, learners will be ready with the right mindset and direction to start building real-world marketing skills.

Topics:

• Onboarding
• Portal Walkthrough
• Self Introduction

Personal branding in digital marketing is the process of creating a strong identity that connects business understanding with real-world execution. This module focuses on developing an entrepreneurial mindset and helping learners think strategically like marketers. By the end of this module, learners will be able to define their niche, position their brand, and start building their presence using modern digital systems.

Topics:

• Overview of Business Ecosystem
• Business Models
• Industry Types
• Customer Journey
• ICPs and Personas
• Introduction of Business Owner to Marketer
• Niche Research
• Setup Brand
• Brand Building Strategy
• Introduction of AI Tools
• Using AI to Setup Own Branding
• Brand Positioning
• Live Project
• Module Recap and Special Doubts Clarification Session

Generative AI in digital marketing refers to the use of intelligent systems to automate content, enhance creativity, and improve decision-making. This module explains how marketing is evolving from traditional approaches to automation-driven ecosystems. By the end of this module, learners will understand how to apply generative tools to improve efficiency and execute smarter marketing strategies.

Topics:

• Traditional Marketing vs Digital Marketing
• Digital Marketing vs AI Driven Marketing
• Use Cases of Digital Marketing
• Organic Marketing vs Paid Marketing
• Digital Marketing vs Gen AI Marketing
• Introduction of Generative AI Tools
• Prompt Frameworks for Marketing
• Live Project
• Module Recap and Special Doubts Clarification Session

Content marketing is the process of creating and distributing valuable content to attract, engage, and convert audiences. This module focuses on building high-impact content using structured frameworks and modern creation systems. By the end of this module, learners will be able to plan, create, and execute content strategies that drive engagement and conversions.

Topics:

• Content Marketing Fundamentals
• Content Types and Formats
• What is Content and Use Cases
• Content Generation AI Tools
• AI-Driven Content Ideation
• EEAT Framework
• Generating/Writing Content for Web Pages & Blog Posts
• AIDA & PAS Framework
• Generating Marketing Assets (Image and Video)
• Live Project
• Module Recap and Special Doubts Clarification Session

Website development involves creating digital platforms that represent a brand and convert visitors into customers. This module focuses on building professional websites and high-converting landing pages using modern tools and design systems. By the end of this module, learners will be able to design, develop, and deploy functional websites for real-world use.

Topics:

• Basics of Website Design and Development
• Types of Website
• Website Requirements
• Domain and Hosting Introduction
• Domain Purchasing and Hosting Process
• Preparing Website Mockups
• Connecting Domain and Hosting
• WordPress Installation
• Theme Installation
• Page Builder Walkthrough
• Mandatory WP Plugins
• Website Development (Traditional Method)
• Pages, Posts, Menus & Content Management
• CTAs and Importance
• Testing Phase (Responsiveness)
• Brand Kit
• Developing Website (Using AI)
• Landing Page Development with AI
• Individual & Group Project
• Module Recap and Special Doubts Clarification Session

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search results by aligning content with user intent and search algorithms. This module introduces how modern search works, including AI-influenced results. By the end of this module, learners will be able to identify opportunities and apply data-driven strategies to improve rankings.

Topics:

• Basics of SEO
• Understanding Ranking Factors
• SERP Structure
• AI-Driven SERPs
• Keyword Research
• Tools for Keyword Research
• AI-Driven Keyword Research
• Competitor Strategy using AI Tools
• Live Project
• Module Recap and Special Doubts Clarification Session

On-page SEO involves optimizing individual web pages to improve rankings and user experience. This module focuses on structuring content and enhancing page elements using modern optimization techniques. By the end of this module, learners will be able to create search-friendly pages that perform effectively.

Topics:

• Introduction
• SEO Plugins for WordPress
• Generative AI in On-Page SEO
• Heading Structure
• Internal Linking & Anchor Text Optimization
• Image SEO
• Meta Data
• Structured Data
• URL Optimization
• Index Attributes
• Live Project
• Module Recap and Special Doubts Clarification Session

Off-page SEO refers to strategies that build website authority through external signals such as backlinks and brand mentions. This module focuses on improving credibility and trust across digital platforms. By the end of this module, learners will be able to implement strategies that strengthen online authority.

Topics:

• Fundamentals of Off-Page SEO
• Link Building Strategy
• Guest Posting Strategy
• Forums and Communities Posting
• Live Project
• Module Recap and Special Doubts Clarification Session

Technical SEO ensures that a website is accessible, fast, and properly indexed by search engines and intelligent systems. This module focuses on improving technical performance and visibility. By the end of this module, learners will be able to optimize websites for better crawling, indexing, and performance.

Topics:

• Fundamentals of Technical SEO
• XML Sitemap Creation
• txt file Generation
• Canonicalization
• Site Security
• Page Speed Test
• Core Web Vitals Optimization
• Website Audit
• GSC Setup
• BWM Setup
• Web Page Live Test
• Web Page Crawl Submission
• Validating Webpage Indexing
• Brand Visibility in Gen AI Engines
• Live Project
• Module Recap and Special Doubts Clarification Session

Local SEO is the process of optimizing a business to appear in location-based search results. This module focuses on improving visibility and attracting local customers through structured optimization techniques. By the end of this module, learners will be able to enhance local presence and credibility.

Topics:

• Fundamentals of GMB
• NAP+ Formula
• Category Selection
• Profile Optimization
• Postings
• Live Projects
• Module Recap and Special Doubts Clarification Session

Generative Engine Optimization (GEO) is the process of structuring content so it can be discovered and cited by AI-driven platforms. This module introduces how modern search is evolving toward zero-click and AI-based results. By the end of this module, learners will be able to create content optimized for AI engines and future search trends.

Topics:

• Introduction of GEO
• Evaluation of GEO
• Types of GEO
• Understanding Intent-Based Marketing
• Zero-Click Searches
• AEO, AAO, SXO
• Factors for Getting Citation in GEO
• Live Project
• Module Recap and Special Doubts Clarification Session

Web analytics is the process of tracking and analyzing user behavior to improve marketing performance. This module focuses on data-driven decision-making and performance tracking. By the end of this module, learners will be able to measure results and optimize strategies effectively.

Topics:

• GSC  Reports
• BWM Reports
• Google Analytics (GA4)
• Google Tag Manager
• Heat Maps
• Live Project
• Module Recap and Special Doubts Clarification Session

Social media marketing involves promoting brands and engaging audiences across platforms like Facebook, Instagram, and LinkedIn. This module focuses on building brand presence and executing structured content strategies. By the end of this module, learners will be able to manage and scale social media campaigns.

Topics:

• Social Media Marketing Fundamentals
• Types of Platforms
• Brand Presence Building
• Profile Optimization
• Content Strategy
• Content Calendar
• AI in Social Media Marketing
• Facebook Marketing
• Instagram Marketing
• WhatsApp Marketing
• LinkedIn Marketing
• Live Project
• Module Recap and Special Doubts Clarification Session

Performance marketing focuses on driving measurable outcomes such as leads and conversions through paid campaigns. This module introduces structured campaign planning and optimization techniques. By the end of this module, learners will be able to plan and execute performance-driven campaigns.

Topics:

• Objectives and Goals
• Terminology
• Funnel Mapping
• Paid Marketing Tools
• Budgeting & Bidding
• Conversion Setup
• A/B Testing
• Live Project
• Module Recap and Special Doubts Clarification Session

Google Ads is a platform that allows businesses to run targeted campaigns across search and display networks. This module focuses on campaign setup, targeting, and optimization. By the end of this module, learners will be able to create and manage effective advertising campaigns.

Topics:

• Google Ads Fundamentals
• Campaign Setup
• Keyword Strategy
• Target Audience
• Bidding Strategy
• Ad Types
• Ad Copy with AI
• Optimization Strategies
• Performance Tracking
• Performance Max Campaign
• Live Project
• Module Recap and Special Doubts Clarification Session

Meta Ads enable businesses to reach targeted audiences through platforms like Facebook and Instagram. This module focuses on campaign execution and audience targeting strategies. By the end of this module, learners will be able to run and optimize social media ad campaigns.

Topics:

• Meta Ads Ecosystem
• Meta Pixel
• Campaign Structure
• Audience Targeting
• Ad Setup
• Budgeting
• Instagram Ads
• Optimization
• Conversion Tracking
• Live Project
• Module Recap and Special Doubts Clarification Session

Email marketing is a strategy used to engage audiences and nurture leads through personalized communication. This module focuses on building effective campaigns and automation workflows. By the end of this module, learners will be able to create and manage email marketing systems.

Topics:

• Fundamentals
• Lead Scraping
• Email List Building
• Tools
• Campaign Designing
• A/B Testing
• Automation
• Lead Nurturing
• Live Project
• Module Recap and Special Doubts Clarification Session

Marketing automation involves using intelligent systems to streamline repetitive marketing tasks. This module focuses on building scalable workflows and improving efficiency. By the end of this module, learners will be able to implement automation systems for consistent execution.

Topics:

• Purpose of Automation
• Types of Automation
• AI Agents
• Social Media Automation
• Email Automation
• Live Project
• Module Recap and Special Doubts Clarification Session

Career support in digital marketing helps learners prepare for jobs, freelancing, and business opportunities through structured guidance. This module focuses on personal branding and professional readiness. By the end of this module, learners will be confident in applying their skills in real-world scenarios.

Topics:

• Resume Preparation
• Mock Interview
• Social Profile Optimization